The idea

A UK online shop for professional nail care: gel polish, builder gel and nail care, with an online academy on the way.

The identity is calm and earthy. Warm walnut, cinnamon and olive tones come from clay, wood and stone, set against soft parchment. Square edges and wide, confident capitals give the brand a salon-professional feel without losing its warmth.

The idea

A logo for a freight company that needed to look strong, fast and reliable.

Bold, forward-leaning letters and a split F give the mark a sense of movement. It is shown here reversed on navy and on stone and signal orange, to prove it works on everything from documents to trucks.

The idea

A refined identity for a beauty brand, with a serif wordmark and a distinctive lattice icon.

The icon is built entirely from the letters D and L, repeated and layered over one another until they weave into a single pattern. Look closely and the initials appear again and again. It works in chocolate brown, in gold, and on its own as a stamp or profile image.

The idea

A logo mark for Etiago.

The E is drawn as three sweeping strokes that flow into one another, so the letter feels like it is in motion. Simple enough to read at app-icon size, bold enough for signage.

The idea

A 19-page guest guide for Kingfisher Park, a boutique lakeside hotel with a TopTracer golf range just outside Milton Keynes.

The guide had to feel as calm as the place itself. Deep forest green and soft gold come straight from the hotel crest, paired with an elegant serif for headings and a clean sans for everyday information. Generous white space, arched photo frames and clear, scannable layouts make it easy for guests to find what they need, from Wi-Fi and check-out to emergency numbers.

Beyond the practical pages, the guide works as a little local magazine, with restaurants, markets, places to see, day trips and activities, each with photos and addresses, so guests are tempted to explore and come back.

The idea

A single-page flyer and a 14-page brochure for MedLife Private Clinic, presenting its preventive health checks: blood tests and full body MOTs for adults, focused panels and children's packages.

The challenge was clarity. Fifteen packages and hundreds of biomarkers had to feel simple, not overwhelming. Deep navy and teal give a calm, trustworthy medical feel, while warm gold highlights every price, so readers can compare options at a glance. Bold serif headlines like "Know your numbers. Protect your future." lead the way, and comparison tables, tick charts and a four-step "how it works" guide make choosing easy.

A key request from the client was to keep every test description together in one place rather than spread across multiple pages. So each package has a single panel with its price and the complete list of tests it includes, grouped by area such as heart, liver, kidney and hormones. Patients can see everything they get at a glance, without flipping back and forth.

The flyer distils everything onto one page: all package prices in four colour-coded columns, the add-ons and a clear call to book, ready for reception desks, mailings and social media.

The idea

A complete website for the Revolutionary PMU Conference, an event bringing permanent makeup artists together for masterclasses, live demos and talks from leading names in the industry.

The design is bold and immersive: deep red gradients, soft pink highlights and elegant line illustrations of brows, lips and eyes that speak directly to the PMU world. Big uppercase headlines and live countdown timers build excitement, while clear sections guide visitors from discovering the event to booking a ticket.

The site covers everything an event needs: three home page variations, about, events and event details, speakers and speaker profiles, ticket packages, a blog with articles, and a contact page with a map. Every page shares the same components, so the site stays consistent and easy to update.